Providing a smart alternative to costly price discounts, our innovative sales promotions deliver greater volume at a lower cost, while our lifecycle solutions harness the potential from your customer relationships to generate lifetime value.

With sixteen years’ experience in delivering sales promotions, we partner with world-leading brands to design creative sales promotion solutions that drive sales, increase brand loyalty and grow their market share.

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All you need to know, Cashback guide

As cautious consumers create drops in sales, your brand needs to work harder to drive conversions.

Using our significant experience delivering these promotions, we’ve created an all-you-need-to-know Cashback guide.

  • How Cashback works
  • What planning is required
  • How to create compelling offers
  • How to choose the right promotional channels
  • How to measure success
  • And much more!
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Were trusted in providing the smart alternative in sales promotions

As your sales promotion partner, we use market insights to create high-impact sales campaigns that engage the market, increase sales and upsells, and gain a better share of the wallet.

Supporting your long-term profitability, we design strategic lifecycle solutions that motivate brand loyalty and peer recommendation and accelerate early refresh and renewals, while still taking care of your margins.


We’ve handled over 6 million claims


Across 40+ countries


In 24 languages


Our digital promotion sites have been viewed by over 33 million visitors


Distributed over £600m of rewards via our sales promotions


For 150+ clients/ brands


Delivered over 1500 sales promotions


Via 3500+ retailers and resellers


Insured 42% of our campaigns

Our Clients

Our clients are leaders in their field, and trust us to deliver unique and imaginative, global campaigns that showcase their brand while creating a sales uplift, extending their reach and strengthening their customer relationships.

Tactical Sales Promotions as alternatives to costly price drops

Our cutting-edge sales promotions use proven redemption mechanics to remove purchase barriers and increase sales, attachment and upsell, without a costly impact on your bottom line.

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Strategic Solutions to drive lifetime value from your customers

We use market insights and customer-driven solutions to deliver cost-effective sales promotions that accelerate product refresh, drive referral and reviews, and optimise your customer relationships for long-term brand loyalty.

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Managing promotional risk

As your strategic promotional partners, we support you every step of the sales promotion process, including financial risks from over-redemption. We use our promotional experience and insurance partners to shoulder the risk, so your campaign costs are capped, and your profits locked in.

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A bespoke approach to your brand’s requirements

Whatever commercial goals your business has, Opia will tailor a promotional idea to be unique to your needs and innovative to drive action from your target market. By working closely with our clients, we design bespoke promotional solutions that offer the best value for you and your customers.

Discover more about how we can increase your sales revenue with our different types of disruptive promotion campaigns.

Cashback Promotions

More cost-effective than traditional discounting strategies, cashback promotions increase the purchase incentive while giving greater control over the price position.

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Trade-In Promotions

An innovative approach to trade-in promotions, where conditional cashbacks or gifts are offered alongside product upgrades to generate urgency and gain market share

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Buy & Try Promotions

Boost confidence in new product lines and remove barriers to purchase when extending a no-obligation trial period, using our Buy & Try sales promotion strategies.

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Referral & Rewards Programs

Increase brand awareness and customer loyalty, while significantly driving up sales, with our innovative register and refer reward promotions.

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Gift with Purchase

We use consumer insight to design gift promotions that increase the perceived value of your product and engage your most loyal and responsive customers.

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Instant Wins

Instant win sales promotions create excitement around a product and are often highly visible, increasing the incentive to buy while maximising the impact of the offer on your sales uplift.

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Get in touch today to find out how we can build your customised campaign

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