Insights
To push forward with our innovative strategies, we keep ourselves at the cutting-edge of our field, using our expertise to share thought-leadership and inspire the ingenuity to turn creative ideas into successful realities.
Discover how Opia uses the latest in industry intelligence to develop unique and disruptive sales promotion strategies.
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18 April 2023
Why brands must avoid a race to the bottom
18 April 2023
The promotion effect on shifting consumer behaviour
16 March 2023
Financial Frugality and the Technology Device Market
16 March 2023
Effective Promotions in a Downturn
26 September 2022
10 Top benefits of the cashback promotion for the retailer
14 September 2022
Rewards build staff loyalty to battle the great resignation
14 September 2022
How can sales promotions help convert those “just looking”?
13 September 2022
Price discounting doesn’t grow market share
12 September 2022
How to create a difference between you and your competitors
30 October 2021
Opia Client LG wins the Silver award at Loyalty360 Awards
9 August 2021
White Paper: Road to Redemption
9 August 2021