Opia, a global leader in strategic and tactical sales promotions, has launched a digital platform for rebate promotions, giving brands and retailers a modern and dynamic way to rapidly deploy high quality cash-rebate promotions at low cost.

The new solution is centered around a standardized redemption website which can be fully branded for the business operating it, and which gives them a completely streamlined approach to rebate promotions, allowing them to create new promotions quickly and easily.

As a market leader in sales promotions, Opia identified a gap for a platform that empowers brands to either reduce, or even stop, their reliance on mail-in promotions which are typically slow and cumbersome to administer, or existing digital platforms that are outdated and potentially eroding the brand experience.

The new Opia digital solution has also been designed for retailers who often rely on instore-cash rebates or price discounting to increase sales in competitive markets. Opia’s end-to-end digital solution allows retailers to quickly and easily set up and manage multiple types of rebate promotions, which ultimately deliver a better ROI for the retailer and a better brand experience to their customers.

Laurent Kretzschmar, Commercial and Product Director at Opia says that this new launch is set to be game changing for the rebate promotions market: “We are in the business of helping brands and retailers devise and set up highly effective and impactful sales promotions. But we also know that some businesses want to run effective promotions that they can self-administer – which is why we have created and launched this end-to-end digital solution for rebate promotions. We are offering our expertise but with a lighter touch.

“Our product design team have created the perfect redemption website, one that is easily set up and branded for any brand or retailer. And the digital format means it is cost effective so clients can be bolder in the promotions they create which can deliver higher ROI, build loyalty and increase their brand advocacy.”

This redemption website can host many promotions: whether it is simple cashback variations, ‘buy more save more’ and tiered bundles, free or discounted add-ons, category bundles, tax back or many other types, brands and retailer can manage them from the Opia platform.

“Not only can it host multiple types of promotions,” says Laurent, “but setting them up can also be done extremely quickly helping businesses to become more competitive. The digital platform will allow them to respond instantly to market changes or to changes to the availability of inventory.”

The platform is fully integrated with Opia’s leading fraud detection protocols, and gives users intuitive dashboards for a richer level of insight into customer claims and real-time data on how redemptions are performing.