Game-changing promotional tactics for sports retailers

"When strategizing for sales promotions, forget discounts and try these winning promotional tactics"

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7 Principles of Psychology for Successful Sales Promotions

Sales promotions are becoming more creative as simple discounts become less appealing to consumers who are beginning to recognize them as a widely used sales tactic.

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Boost growth from within with corporate rewards

When it comes to employee satisfaction in the UK, the stats don’t exactly paint a rosy picture.

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91% of US SMBs ready to lease laptops and PCs like software and cars

Nationwide survey of SMBs shows near-unanimous “Yes” to ‘PC as a service concept’, with businesses saying they are now ready to pay an average of $48 per month to lease laptops, PCs and software.

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The big lesson for CES: don’t get run over by long refresh cycles

What’s the big question everyone should be trying to answer while CES celebrates its 50th year as the global flagship show for consumer electronics? It’s a great event, consistently exciting, with amazing levels of innovation, creativity and self-confidence.

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Risk-free automotive sales promotions that guarantee to raise the roof

2017 could well be the biggest year for car manufacturers since 2005, according to figures from the Society of Motor Manufacturers and Traders (SMMT), with the number of new auto registrations achieving a 12-year high in January, rising to a 2.9% year-over-year uplift.

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Risk-backed innovation in electronic goods

Learn how to make the sale while others take the risk

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Smartphones need smart promotions to cut through the noise

The smartphone market in both the US and Europe has grown inexorably to the point where it can be hard for manufacturers to stand out from the competition.

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ODEON Launches ‘Limitless’ To Workplaces

Opia, the leading international risk-managed sales promotions consultancy, has announced it will be expanding its partnership with ODEON – Europe’s largest cinema chain – to bring the group’s Limitless Card membership to its business-to-business and motivation sectors.

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