How to boost your next campaign

Everyone loves a good deal, but with so many on the market, it can be difficult for brands to stand out. A great promotional campaign has the power to transform a lesser known brand into a household name. Especially when it has been executed carefully with full consideration of what is trying to be achieved with tactical messaging, and of all the risks associated with market disruption.

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What is Promotional Risk Management?

Promotions have the power to develop and build lasting relationships with customers, increase customer retention, engagement and in turn drive sales. The best ideas are those that are ambitious, risky, exciting and disruptive in the market.  These may come at a cost, both financial and reputational if not executed correctly and where one fails to calculate and prepare for the risks involved.  So how can Opia and our Promotional Risk Management help protect you from the unknown levels of redemption?

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