Cycling Industry Sales Promotions: Innovation in the Bike Sector

How to use innovative sales promotions to sell bikes despite supply chain uncertainty

Keeping up with the current unprecedented demand for bikes, brought about by the COVID-19 pandemic, is an increasing challenge facing many cycling manufacturers. When your supply chain is uncertain, maintaining customer loyalty and avoiding sales lost to a competitor requires an innovative marketing approach. As industry experts in consumer campaigns, rewards and loyalty, Opia shares the disruptive promotional strategies that can help overcome these new challenges and ensure the interest in your bike brand converts to sales.

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