Creative World Cup sales promotions are no longer fantasy football

Partnerships based on advanced sports analytics lower costs and open up creative sales promotions opportunities around major sporting events for retailers, manufacturers and marketing agencies

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At MWC we’ll show how the telecoms market needs creative sales promotions

Creativity in sales promotions really has few limits but nobody wants to be too far off the wall. At Opia we work with some of the biggest brands in global telecoms and come up with highly effective ideas around how the telecoms market can boost sales, but always grounded in what the customer wants and our knowledge of what triggers consumers into making the desired decision.

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CES in Las Vegas – meet Opia and hit the jackpot with creative sales promotions

Specialist creative sales promotions agency Opia will be heading for Las Vegas in the second week of January. Where else would you find our new Head of New Business David Phillips than at CES – one of the premier events in the consumer electronics calendar that is attended by thousands of industry-insiders?

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Creativity is needed for sales promotion ideas in the TV market

The UK market for TVs has become ever more sophisticated.

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How genuine creativity will drive sales of TVs in a crowded market

The TV market is dazzlingly exciting and complex, with new channels, new internet-based content-providers and a constant flow of new models, technologies, accessories and partnerships.

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Research shows back-to-school market needs more innovative sales promotion techniques

What is the relevance of a dozen free pizzas to consumer electronics? A great deal, as it happens.

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Apply the new learning to student-targeted sales promotions

A free pizza every month for a year? It may seem a far cry from selling PCs and laptops, but it is just one of the mouth-watering student-targeted sales promotion techniques that Opia research shows has real effectiveness in the back-to-school market.

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Challenge Opia to increase your sales – it only takes minutes to explain

What do Intel, Hewlett Packard, Samsung, Microsoft, LG, Dulux, Sony, Lenovo, Huawei, Dell, Mobil, Asus, Motorola have in common? The answer is they all reaped the rewards of challenging Opia to help boost their sales and lock in customer loyalty.

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Incentivising Employees with the Red Carpet Treatment

"Employee incentives are essential to building a stronger workforce"

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Bolstering DIY sales with cashback promotions

There are many tried and tested methods of increasing DIY sales, whether it be through product discounts, multi-buy options or even increasing footfall by luring customers into store with the promise of free sausages.

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