DIY retailers could nail sales promotions with this clever tactic

DIY spending reached a seven-year high of nearly £6 billion in 2016 according to Lloyd’s.

Read more


Cashback promotions are a powerful tool for the DIY marketplace

The housing market may be unsteady with varying predictions for the year ahead, but the home improvement market remains strong with reports suggesting that Brits currently prefer improving over moving.

Read more


How the DIY sector can remodel itself with creative sales promotions

"There’s plenty of room for improvement in the DIY sector’s approach to creative sales promotions" says Andrew Marwick, Managing Director, Opia.

Read more


Game-changing promotional tactics for sports retailers

"When strategizing for sales promotions, forget discounts and try these winning promotional tactics"

Read more


7 Principles of Psychology for Successful Sales Promotions

Sales promotions are becoming more creative as simple discounts become less appealing to consumers who are beginning to recognize them as a widely used sales tactic.

Read more


Boost growth from within with corporate rewards

When it comes to employee satisfaction in the UK, the stats don’t exactly paint a rosy picture.

Read more


91% of US SMBs ready to lease laptops and PCs like software and cars

Nationwide survey of SMBs shows near-unanimous “Yes” to ‘PC as a service concept’, with businesses saying they are now ready to pay an average of $48 per month to lease laptops, PCs and software.

Read more


The big lesson for CES: don’t get run over by long refresh cycles

What’s the big question everyone should be trying to answer while CES celebrates its 50th year as the global flagship show for consumer electronics? It’s a great event, consistently exciting, with amazing levels of innovation, creativity and self-confidence.

Read more


Risk-free automotive sales promotions that guarantee to raise the roof

2017 could well be the biggest year for car manufacturers since 2005, according to figures from the Society of Motor Manufacturers and Traders (SMMT), with the number of new auto registrations achieving a 12-year high in January, rising to a 2.9% year-over-year uplift.

Read more


Risk-backed innovation in electronic goods

Learn how to make the sale while others take the risk

Read more