DIY retailers could nail sales promotions with this clever tactic
DIY spending reached a seven-year high of nearly £6 billion in 2016 according to Lloyd’s.
Cashback promotions are a powerful tool for the DIY marketplace
The housing market may be unsteady with varying predictions for the year ahead, but the home improvement market remains strong with reports suggesting that Brits currently prefer improving over moving.
How the DIY sector can remodel itself with creative sales promotions
"There’s plenty of room for improvement in the DIY sector’s approach to creative sales promotions" says Andrew Marwick, Managing Director, Opia.
Game-changing promotional tactics for sports retailers
"When strategizing for sales promotions, forget discounts and try these winning promotional tactics"
7 Principles of Psychology for Successful Sales Promotions
Sales promotions are becoming more creative as simple discounts become less appealing to consumers who are beginning to recognize them as a widely used sales tactic.
Boost growth from within with corporate rewards
When it comes to employee satisfaction in the UK, the stats don’t exactly paint a rosy picture.
91% of US SMBs ready to lease laptops and PCs like software and cars
Nationwide survey of SMBs shows near-unanimous “Yes” to ‘PC as a service concept’, with businesses saying they are now ready to pay an average of $48 per month to lease laptops, PCs and software.
The big lesson for CES: don’t get run over by long refresh cycles
What’s the big question everyone should be trying to answer while CES celebrates its 50th year as the global flagship show for consumer electronics? It’s a great event, consistently exciting, with amazing levels of innovation, creativity and self-confidence.
Risk-free automotive sales promotions that guarantee to raise the roof
2017 could well be the biggest year for car manufacturers since 2005, according to figures from the Society of Motor Manufacturers and Traders (SMMT), with the number of new auto registrations achieving a 12-year high in January, rising to a 2.9% year-over-year uplift.