What is Promotional Risk Management?

Promotions have the power to develop and build lasting relationships with customers, increase customer retention, engagement and in turn drive sales. The best ideas are those that are ambitious, risky, exciting and disruptive in the market.  These may come at a cost, both financial and reputational if not executed correctly and where one fails to calculate and prepare for the risks involved.  So how can Opia and our Promotional Risk Management help protect you from the unknown levels of redemption?

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Sprinkle some stardust to gain new customers and boost loyalty

The magic of the silver screen never fades. More than 170 million trips to the cinema were made in the UK in 2017, which is considerably greater than the size of the population.

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