Forever Young: An Innovative Environmental Focus from Prénatal

Prénatal takes a first-of-its-kind environmental focus, promising to extend the life of its children's products by rewarding customers who choose to recycle within a designated time frame. The retail group, a European leader in children's products and clothing with 253 stores, is offering its customers a gift card reward of up to 50% of the purchase value when they take up this offer on their modular systems, strollers, car seats or cribs. This innovative promotion, Forever Young, provides not only a financial benefit for families but also a wider gain for the environment.

Launched in France in 1947 and opening its first store in Milan in 1963, Prénatal is now the point of reference for parents in Italy, Spain and Greece. Offering an extensive selection of the world’s top childcare products, the brand also has a wide range of dedicated specialised clothing for new mums, and bespoke clothes for newborns and children: all these exclusive creations are sold under the Prénatal label.

A leader in Europe in the retail of childcare products, Prénatal’s innovative campaign addresses a widespread, enduring problem. Families purchase brand-new children’s products, and their time-limited use means that most end up cast aside or stored away and forgotten in garages and attics. Prénatal’s goal is to extend the life of these under-used products, which remain in good condition.

The market-disruptive Forever Young promotion, running at Prénatal stores across Italy with plans to extend across Europe, is offering customers a 30-50% Prénatal gift card reward, when a product, purchased from their promotional lines, is returned within a 12-18-month window. The campaign is fully managed by creative sales promotions partner, Opia, who also take care of all the logistics, finding a new home or shape for the returned products through their managed recycling scheme.

With the sales promotion still running, the take-up is yet to be fully determined, but initial feedback is positive. Massimo Arioli, Business Unit Director of Prénatal, recognises that it is just the start of a journey that will remain ongoing. "In about a year, we will begin to see results; the first articles returned will be ready to come back to life and be useful in new contexts."

Remaining committed to a better shared future, helping families’ financial burdens and guaranteeing recycling that benefits the environment, he emphasises, “We are also eager to collaborate with third sector companies, who want to give further value to this ethical and sustainable process and therefore we will open a privileged channel for them.”

With Prénatal’s Forever Young video clearly conveying their commitment to these goals, we can look forward to a better future for unwanted children’s products, the children who have enjoyed them, their families, and the wider environment.

Find out how Opia can design innovative promotions that will drive your sales and optimise the lifetime value of your customers.

Unveiling the Opia Rebrand

The team at Opia is very excited to be launching our Opia rebrand this week.

Our mission is to be leaders in our industry and to continue to offer our clients innovative and cost-efficient sales promotions. To communicate how our strategies have continued to evolve to be new, unique and market-disruptive, we felt the time was right to refresh our brand, and with our refreshed brand, it made sense to launch a shiny, new website too!

Keeping consistent with our core values

Although we’ve undergone a brand refresh to showcase the new and exciting approaches Opia offers, our core values and approach to innovation and service quality remain the same.

We continue to put our clients at the heart of everything we do, ensuring mutual value for you and your customers across every one of our sales promotions. We remain committed to creating sales promotions that are unique and imaginative, yet built on data, market insights and proven mechanics, to consistently deliver our clients results.

What you’ll find on our new site

The Opia rebrand also means there is a lot of new content on our site. We go into more detail explaining our services, the mechanics behind them and the benefits they offer our clients. We’ve given more insight into our history, sharing the successes we’ve had in fulfilling our clients’ objectives, driving up their sales and widening their share of the market.

For over twelve years in the industry, we've been dedicated to remaining at the forefront of sales promotions and ensuring our campaigns deliver the best possible results for our clients. Our refreshed brand uses a clear, consistent voice to illustrate how we continue to strive to make a good thing better, offering a cost-effective solution to our clients that drives an uplift in their sales and supports long-term profitability.

What else is on the horizon?

We’ve recently started to roll out our new sales promotion solution, Opia Cloud. This digital platform centralises all aspects of our sales promotion delivery, enabling ever more innovation and client services, managing every step of your promotions in one place, more efficient and more accessible. Our teams will share further information to our clients soon as we roll out the solution, but in the meantime, if you’d like to know more, please don’t hesitate to get in contact.

What next?

The Opia rebrand was fuelled by our desire to stand out and highlight how our sales promotions are the smart alternative. We aim to show you how we can continue to increase your sales, protect your margins, and support your long-term success.

Please feel free to take a moment to browse our site and find out what we can offer your business, and if you’d like to know more about how we can build a customised solution to support your commercial objectives, just give us a call.