Gran Turismo is out in cinemas on August 11, 2023. Based on the highly successful video game, this film will showcase the thrill and adrenaline of car racing. However, it also tells the real-life story of a game-player turned racing driver, where dreams become reality. With such a buzz around the first film adaptation of Gran Turismo, tapping into this market by offering cinema tickets as part of a promotion this summer will help drive excitement around your brand.

In this article, we share the insider details on the new Gran Turismo movie and how you can design cinema reward promotions around action movies like these, leveraging their anticipation to boost engagement with your brand.

What is the movie Gran Turismo all about?

There’s a lot more to this movie than just racing cars. Yet, those who enjoy the rush of racing won’t be disappointed. In the film’s sneak preview, actor Archie Madekwe, who takes the starring role of Jann Mardenborough, describes the action as “heart-pounding.” Meanwhile, Orlando Bloom, who portrays Danny Moore, a Motorsports marketing executive, tells the audience to expect “body-vibrating sounds.”

However, this movie has a lot more depth to it too.

Gran Turismo is based on the real-life story of Jann Mardenborough, a British professional racing driver who participated in the GT Academy and won a drive with Nissan at the Dubai 24 Hour. Sony tells the story that follows his journey through the Academy. Mardenborough beats 90,000 other participants to become their youngest champion and goes on to drive as a professional race car driver.

The official plot synopsis describes how the film portrays “the ultimate wish fulfilment tale of a teenage Gran Turismo player whose gaming skills won a series of Nissan competitions to become an actual professional race car driver.” It’s a movie about how dreams can become a reality. But getting there takes a whole load of guts, determination and dedication.

Leverage new action movies to build Cinema Rewards promotions.

When a new action movie is due to be released in cinemas, there is an immense build-up of excitement and anticipation amongst fans of the genre. And if the film is part of a franchise, whether that’s a string of action movies, such as Mission: Impossible, or a high-profile video game, like Gran Turismo, there will be an existing base of devoted fans, keen to be first in the queue at the movie’s launch.

You can tap into this excitement and channel it towards your brand by creating a promotion that includes cinema tickets as a reward or incentive and timing it to coincide with the film’s release.

How do Cinema Rewards work?

Cinema Rewards are a creative incentive that you can use to design a promotion that will capture your audience’s attention. By offering your customers this treat of a night out at the movies, you can boost motivation to buy, drive customer acquisition and strengthen loyalty.

There are many ways you could build cinema rewards into one of your brand promotions. For example, you could pair cinema tickets with a product or service to create a Gift with Purchase style promotion. Another option would be to use them as a part of a rewards program for referrals and recommendations. Time these promotions with a big film release, and you can be sure you’ll generate engagement and extend the reach of your brand.

If you have any questions about how to build Cinema Rewards into your next promotion, please get in touch with our team.