How Cashback Promotions work
Cashback promotions highlight the discount, not the reduced price point, creating an irresistible promotional prospect for your customers: a specially-reduced and time-limited deal against what would otherwise be a full price item. As a result, cashback promotions increase sell out volumes, give you the ability to stop your price promotion without any lasting impact on your price position and cost a fraction of an equivalent price drop. Using cashback instead of instant discounts can slash your promotional cost by millions.
Managing the Promotional Risk
By using a fixed fee cashback promotion from Opia you can make sure that every customer receives their reward and still cap your financial exposure, ask us how.