Imagine that you’re running a simple prize draw sales promotion, offering one winner a family holiday. By creatively incorporating one of Opia’s instant-win mechanics, you can introduce an element of chance, whereby potential customers perceive their odds of winning as increasing. But of course, we calculate the realistic odds of multiple winners and cover this risk on a fixed fee basis. Now, enhanced with the promise of ‘20 to be won’, your sales promotion is orders of magnitude more enticing.
Thanks to nearly two decades of National Lottery fever, the British public love scratchcards, and because they’re used to paying for them over the counter, there’s an association with value. A simple instant-win promotional mechanic offers a one-off ‘win-or-lose’ experience. But a scratchcard, accessed with a unique code, can drive customers to an online promotional hub for repeated rewards, every time they purchase.