How they work
Imagine that you’re running a simple prize draw promotion, offering one winner a family holiday. By creatively incorporating one of Opia’s instant-win mechanics, you can introduce an element of chance, whereby potential customers perceive their odds of winning as increasing. But of course, we calculate the realistic odds of multiple winners and cover this risk on a fixed fee basis. Now, enhanced with the promise of ‘Win a car” or “One in 20 goes free”, your promotion is orders of magnitude more enticing.
Thanks to Lottery fever, everyone loves scratch cards, . A simple instant-win mechanic can offer both a ‘win-or-lose’ as well as an “everybody wins” experience.
Managing the risk
Best of all, the fixed fee means that your promotional budget stays capped, no matter how many customers actually win. For more information, get in touch today. Managing the risk
We manage scratchcard promotions from end-to-end, creating a bespoke claims-handling function and looking after the potentially complex business of prize redemptions; from juggling the logistics of holiday bookings, to dealing with the administration of money-off-next-purchase prizes. For more information, get in touch today.