B2B Website Launch - UCI Cinemas unveils ucivouchers.it: The latest offering for corporate cinema entertainment in Italy
UCI, leading cinema operators in Italy, introduces a new cinema voucher sales platform, for corporate customers to offer premium cinematic experiences to their employees and clients.
Milano, 18th February: UCI and parent company ODEON Cinemas Group look forward to continuing their ten-year partnership with global marketing services provider Opia to boost the sales of electronic vouchers directly to corporate clients in Italy.
UCI Cinemas vouchers for corporate clients are used by businesses for a range of activities: to thank customers, as customer loyalty scheme rewards, as incentives and as employee gifts.
Ramón Biarnés, ODEON Cinemas Group Managing Director Southern and Northern Europe, which also includes UCI Italy, said, “We’re delighted by the closer partnership with Opia and anticipate new impetus in the B2B business in Italy. Opia has already made an impression with its strategic ideas in the United Kingdom and Ireland and in Germany. We will achieve our goals in the B2B sector together with the Italian sales team and Opia.”
Opia will continue to specialise in winning new customers in the field of electronic vouchers. The company has a long history of successful provision of sales promotion services to leading brands and has experience in both business-to-business and business-to-consumer promotions.
Andy Stone, Head of Cinema Sales with Opia, explains, “Opia is delighted to be extending its decade-long partnership with the ODEON Cinemas Group by launching its latest corporate cinema e-Voucher sales platform with UCI, Italy. We look forward to continued success with UCI and to bringing UCI Cinemas e-vouchers to Italian business customers.”
Corporate clients can find all the details of our B2B products and contact our sales team at [email protected]
About UCI
The ODEON Cinemas Group is the most important European cinema circuit and belongs to the company AMC Entertainment Holdings. In Italy it is present with the UCI CINEMAS Circuit, leader in the country with 36 multiplex structures and a total of 369 screens.