The new platform allows companies to offer exclusive cinema experiences to employees and customers

July 15th, 2025. – Cinesa, the leading cinema exhibition company in Spain, presents its new voucher sales platform aimed at businesses: cinesavouchers.es. This is an initiative that allows corporate clients to offer premium film experiences to employees and customers.

Additionally, Cinesa and ODEON Cinemas Group, its parent company, announce the strengthening of their collaboration with Opia, the global marketing services provider, with whom they have maintained a successful relationship for more than a decade. This alliance aims to boost the sale of electronic vouchers directly to corporate clients in the Spanish market. The company’s vouchers are designed for multiple uses within the business environment: as gifts for customers, loyalty tools, sales incentives or employee rewards.

Ramon Biarnés, Managing Director Northern and Southern Europe at Odeon Cinemas Group, states: “We are delighted to strengthen our collaboration with Opia and we trust that this new platform will give a significant boost to our B2B activity in Spain. Opia has already demonstrated its great strategic value in markets such as the United Kingdom, Ireland, and Germany. We are confident that, together with Cinesa’s sales team and Opia, we will achieve our objectives in the Spanish business sector”.

Opia will continue to focus on acquiring new customers in the electronic voucher field. The company has a solid track record offering sales promotion service for major brands, in both B2B and B2C campaigns.

Andy Stone, Head of Cinema Sales at Opia, comments: “We are delighted to expand our ten-year collaboration with ODEON Cinemas Group by launching this new cinema corporate voucher platform with Cinesa in Spain. We look forward to continuing to achieve success with Cinesa and bringing their e-vouchers to the Spanish business market”.

Interested companies can view all the details of B2B products and contact Cinesa’s sales team at: [email protected].

About Cinesa

CINESA is the leading cinema exhibition company in Spain, thanks to the 11 million spectators who visit one of the more than 400 screens distributed across 35 cinemas located in the best locations in Spain’s main cities each year. Notable are the 14 cinemas in Madrid and 6 in Barcelona. Cinesa is part of ODEON Cinemas Group, the largest exhibitor in Europe, with a presence in 9 countries through more than 290 cinemas, 2,500 screens, and more than 9,000 employees. In 2016, the Group was acquired by AMC Theatres, creating the world’s largest cinema exhibition company.

About OPIA

Opia has extensive experience partnering with global brands to deliver smart solutions for sales promotions, with more than 7 million claims already handled across 40+ countries and in 24+ languages. Through developing creative, market-disruptive digital promotion sites, Opia has attracted over 38 million visitors, motivating high levels of customer engagement and increasing product sales.

Opia is the official sales and fulfilment agency for ODEON Cinemas, managing the sales and distribution of ODEON corporate vouchers across the UK and Ireland, Germany, Italy and Spain. With low risk and high impact, Cinema Rewards are considered a crucial part of any business, whether to increase employee loyalty and motivation, reward an important client, launch a free gift promotion and much more.

Corporate clients can find all the details of our B2B products and contact our sales team at:  [email protected]

For more information on Cinesa please contact: 

Lidia de la Fuente (Atrevia) – +34 656 927 226 [email protected]   

 Eduardo Naya (Atrevia) – +34 601 259 699 [email protected] 

Valentina Sotta (Atrevia) – +34 673 339 892 [email protected]