UCI Cinemas strengthens corporate entertainment in Portugal with the launch of ucivouchers.com

UCI e-vouchers can be redeemed online at ucicinemas.pt, through the UCI app, or at the box office of any of the three UCI cinemas in Portugal.

UCI Cinemas has just launched its new https://ucivouchers.com/ platform, created especially for the corporate market. This initiative enables companies to purchase electronic cinema vouchers (e-vouchers) that can be offered as rewards, incentives or gifts for employees and clients, providing a premium and memorable cinema experience.

With the launch of the new platform, companies can now manage their incentive campaigns in a simple and fully digital way through an intuitive interface that allows them to:

• Purchase vouchers in bulk with special corporate conditions.
• Automatically send e-vouchers by email to recipients.

UCI vouchers are valid for all regular sessions, including 2D and 3D films*, and can be used in any UCI cinema in Portugal. They have an extended validity period, offering total flexibility for their use.

In addition, UCI and its parent company, the ODEON Cinemas Group, are strengthening their collaboration with Opia, a global marketing services partner with whom they have worked successfully for over a decade. This partnership aims to expand the sale of corporate cinema vouchers in the Portuguese market.

Ramon Biarnés, Managing Director Northern & Southern Europe, ODEON Cinemas Group comments “We are delighted to reinforce our collaboration with Opia and believe that this new platform will give a significant boost to our B2B activity in Portugal. Opia has already demonstrated its great strategic value in markets such as the United Kingdom, Ireland, Germany, Italy and Spain. We are confident that, together with the UCI and Opia sales teams, we will achieve our goals in the Portuguese corporate sector.”

Meanwhile, Opia will continue to focus on attracting new clients within the electronic voucher segment. The company has a strong track record in delivering promotional marketing services for major brands, both in B2B and B2C campaigns.

“We are very pleased to expand our decade-long collaboration with ODEON Cinemas Group through the launch of this new corporate cinema voucher platform in partnership with UCI in Portugal. We look forward to continuing our success together with UCI and bringing their e-vouchers to the Portuguese corporate market”, concludes Andy Stone, Head of Cinema Sales at Opia.

Benefits for Companies

• Secure and easy-to-use digital tool;
• Customisable solutions tailored to different purchasing volumes;
• Excellent cost-benefit ratio;
• Rewards with high emotional impact and low risk;
• Ideal for motivation programmes, loyalty campaigns and marketing initiatives.

Companies interested can find more information and request a personalised proposal at ucivouchers.com or via email at [email protected].

* VIP, Recliner and D-BOX seats, 3D projections, IMAX®, iSens, Screen X® and XL rooms are subject to an additional cost

About UCI Cinemas

UCI Cinemas is one of Portugal’s leading cinema exhibition companies, with three locations in the country’s main cities — Lisbon and Porto — at El Corte Inglés, UBBO, and Arrábida 20. UCI Cinemas is part of the ODEON Cinemas Group, the largest cinema exhibitor in Europe, operating across 9 countries with more than 290 cinemas, 2,500 screens, and over 9,000 employees. In 2016, the Group was acquired by AMC Theatres, creating the largest cinema exhibition company in the world.

About Opia

Opia has extensive experience collaborating with global brands to deliver smart and innovative sales promotion solutions. The company has managed more than 7 million claims across 40 countries and in 24 languages. Its creative and disruptive digital campaign sites have attracted over 38 million visitors, driving high levels of customer engagement and increasing sales.

Ғ

As the official sales and distribution agency for the ODEON Cinemas Group, Opia manages the sale and distribution of corporate cinema vouchers in the United Kingdom and Ireland, Germany, Italy, Spain and Portugal. Cinema rewards, known for their low risk and high impact, are considered highly effective tools for boosting loyalty, motivation, customer acquisition, and more.

For more informations:

ATREVIA

Carina Monteiro, [email protected]   

Andy Stone, [email protected]