UCI, one of the leading cinema operators in Germany, introduces a new cinema voucher sales platform, for corporate customers to offer premium cinematic experiences to their employees and clients.

Bochum: UCI and parent company ODEON Cinemas Group look forward to continuing their ten-year partnership with global marketing services provider Opia to boost the sales of electronic vouchers directly to corporate clients in Germany.

UCI cinema vouchers for corporate clients are used by businesses for a range of activities: to thank customers, as customer loyalty scheme rewards, as incentives and as employee gifts.

Ramón Biarnés, ODEON Cinemas Group Managing Director Southern and Northern Europe, which also includes UCI Germany, said, “We’re delighted by the closer partnership with Opia and anticipate new impetus in the B2B business in Germany. Opia has already made an impression with its strategic ideas in the United Kingdom and Ireland. We will achieve our goals in the B2B sector together with the German sales team and Opia.”

Opia will continue to specialise in winning new customers in the field of electronic vouchers. The company has a long history of successful provision of sales promotion services to leading brands and has experience in both business-to-business and business-to-consumer promotions.

Andy Stone, Head of Cinema Sales with Opia, explains, “Opia is delighted to be extending its decade-long partnership with the ODEON Cinemas Group by launching its latest corporate cinema e-Voucher sales platform with UCI, Germany. We look forward to continued success with UCI and to bringing UCI cinema e-vouchers to German business customers.”

Corporate clients can find all the details of our B2B products and contact our sales team at [email protected].

About UCI

In its 30-year-plus history, UCI’s numerous innovations have made it synonymous with pioneering spirit in the cinema industry. UCI operates 22 cinemas in Germany, with five IMAX cinemas and the first ScreenX cinema in Berlin’s flagship cinema, UCI Luxe East Side Gallery. UCI is a member of the ODEON Cinemas Group, Europe’s biggest cinema operator, with 290 cinemas, 2,558 screens and more than 11,000 employees in nine cinema markets. The ODEON Cinemas Group is part of AMC Theatres®, the world’s biggest cinema chain, which operates more than 1,000 cinemas, with over 11,000 screens, in 15 countries.