London, UK – 02 July 2026 – Opia announces a new partnership between South Western Railway (SWR) and ODEON, bringing exclusive cinema ticket offers to members of the SWR Rewards+ programme.

Existing travellers on South Western Railway already benefit from one of the UK’s most rewarding customer loyalty programmes. From June, SWR Rewards+ members can gain access to great value ODEON cinema tickets, unlocking even more opportunities to enjoy unforgettable big screen experiences.

The new offering forms part of SWR’s continued commitment to delivering meaningful rewards and added value for customers. Through the partnership, Rewards+ members will be able to purchase discounted ODEON tickets directly through the programme, making cinema trips more accessible and affordable.

The launch has been supported by a comprehensive marketing campaign developed in collaboration with BrandReach. To maximise awareness among customers, the ODEON offer will feature prominently across SWR’s customer touchpoints, including in-station advertising at locations close to cinemas, homepage placements and visibility on the onboard Wi-Fi landing page.

Opia has worked closely with both SWR and BrandReach to bring the partnership to life, creating a seamless and engaging experience for Rewards+ members.

“We are delighted to partner with South Western Railway to offer ODEON cinema tickets to SWR Rewards+ members. Working alongside the talented team at BrandReach, we have created an exciting opportunity that adds even more value to an already compelling rewards programme. We look forward to seeing members enjoy even more cinematic experiences through this new offering” concludes Andy Stone, Head of Cinema Sales at Opia.

To learn more about SWR Rewards+ and sign up, visit: rewards.southwesternrailway.com/

About Opia

Opia has extensive experience collaborating with global brands to deliver smart and innovative sales promotion solutions. The company has managed more than 8 million claims across 40+ countries and in 24+ languages. Its creative and disruptive digital campaign sites have attracted over 45 million visitors, driving high levels of customer engagement and increasing sales.

As the official sales and distribution agency for the ODEON Cinemas Group, Opia manages the sale and distribution of corporate cinema vouchers in the United Kingdom and Ireland. Cinema rewards, known for their low risk and high impact, are considered highly effective tools for boosting loyalty, motivation, customer acquisition, and more.

For more information:

Andy Stone, [email protected]