Market Trends Archives - Opia
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Articles & Insights
Thought leadership is at the heart of what we do
August 10, 2017
Research shows back-to-school market needs more innovative sales promotion techniques
What is the relevance of a dozen free pizzas to consumer electronics? A great deal, as it happens. ...
June 21, 2017
Cashback promotions are a powerful tool for the DIY marketplace
The housing market may be unsteady with varying predictions for the year ahead, but the home improve...
May 22, 2017
The big lesson for CES: don’t get run over by long refresh cycles
What’s the big question everyone should be tryin...
May 22, 2017
Risk-free automotive promotions that guarantee to raise the roof
2017 could well be the biggest year for car manufa...
May 19, 2017
Smartphones need smart promotions to cut through the noise
The smartphone market in both the US and Europe ha...
May 18, 2017
0% interest subscription models increase refresh rates and revitalize revenue streams
Subscription based models are growing increasingly...
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