Insights

To push forward with our innovative strategies, we keep ourselves at the cutting-edge of our field, using our expertise to share thought-leadership and inspire the ingenuity to turn creative ideas into successful realities.
Discover how Opia uses the latest in industry intelligence to develop unique and disruptive sales promotion strategies.
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25 November 2020
How to encourage upgrades from e-scooters to e-bikes
30 September 2020
How to Boost the e-bike Appeal in the UK market
8 September 2020
Unveiling the Opia Rebrand
29 April 2020
Stay Connected to Your Customers
18 October 2018
How to boost your next campaign
2 October 2018
What is Promotional Risk Management?
28 September 2017
Creativity is needed for sales promotion ideas in the TV market
28 September 2017
How genuine creativity will drive sales of TVs in a crowded market
22 June 2017
Bolstering DIY sales with cashback promotions
20 May 2017
Risk-backed innovation in electronic goods
19 May 2017