Insights

To push forward with our innovative strategies and insights, we keep ourselves at the cutting-edge of our field, using our expertise to share thought-leadership and inspire the ingenuity to turn creative ideas into successful realities.

Discover how Opia uses the latest in industry intelligence to develop unique and disruptive sales promotion strategies.

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13 September 2023

AI Spotlight: How Opia uses AI to elevate service delivery – Part 1: Claim handling

1 August 2023

Introduction video: How Opia works & the steps to your campaign

14 July 2023

Gran Turismo: How to boost excitement around your brand with the thrill of speed

12 July 2023

248 levers to cut retail losses – which one will you pull?

25 May 2023

8 Enticing Benefits To Running Sales Promotions

5 May 2023

Why The Tech Channel Must Adopt A Through Cycle Mentality

17 April 2023

The promotion effect on shifting consumer behaviour

17 April 2023

Why brands must avoid a race to the bottom

3 April 2023

Fraud in retail promotions is a growing threat

16 March 2023

Financial Frugality and the Technology Device Market

16 March 2023

Effective Promotions in a Downturn

26 September 2022

10 Top benefits of the cashback promotion for the retailer

14 September 2022

How can sales promotions help convert those “just looking”?

14 September 2022

Rewards build staff loyalty to battle the great resignation

13 September 2022

Price discounting doesn’t grow market share

12 September 2022

How to create a difference between you and your competitors

5 August 2022

Consumer confidence, Covid concerns and a cost crisis: Who picks up the strain of this triple whammy?

15 July 2022

Steve Gales, Opia’s Co-Founder, talks about Opia’s Value Proposition

23 June 2022

Opia Launches New Cost-Effective Solution to Deliver Digital Rebate Promotions

27 October 2021

B2B partnership: UCI embarks on a collaboration with marketing specialist Opia

15 October 2021

How promotions are helping online furniture sales take a bigger market share

9 August 2021

Press Release: Sales Promotions Deliver Brand Loyalty and Not Just Sales

24 June 2021

Introducing Opia Cloud: The Innovative Platform That Makes Sales Promotions Easy

1 December 2020

Forever Young: An Innovative Environmental Focus from Prénatal

25 November 2020

How to encourage upgrades from e-scooters to e-bikes

18 November 2020

Why Avoiding the Discounting Trap is Critical for the Profitability of Furniture Retailers

23 October 2020

When Bicycle Demand Exceeds Supply: 3 Creative Strategies for Upselling

30 September 2020

How to Boost the e-bike Appeal in the UK market

8 September 2020

Unveiling the Opia Rebrand

29 April 2020

Stay Connected to Your Customers

18 October 2018

How to boost your next campaign

2 October 2018

What is Promotional Risk Management?

28 September 2017

Creativity is needed for sales promotion ideas in the TV market

28 September 2017

How genuine creativity will drive sales of TVs in a crowded market

22 June 2017

Incentivising Employees with the Red Carpet Treatment

21 June 2017

DIY retailers could nail sales promotions with this clever tactic

21 June 2017

Cashback promotions are a powerful tool for the DIY marketplace

21 June 2017

How the DIY sector can remodel itself with creative sales promotions

23 May 2017

Boost growth from within with corporate rewards

23 May 2017

91% of US SMBs ready to lease laptops and PCs like software and cars

20 May 2017

Risk-backed innovation in electronic goods

20 May 2017

How to incentivize your people and boost your business

17 May 2017

Cinema vouchers: A golden ticket to customer satisfaction