Insights

To push forward with our innovative strategies and insights, we keep ourselves at the cutting-edge of our field, using our expertise to share thought-leadership and inspire the ingenuity to turn creative ideas into successful realities.
Discover how Opia uses the latest in industry intelligence to develop unique and disruptive sales promotion strategies.
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17 April 2023
The promotion effect on shifting consumer behaviour
17 April 2023
Why brands must avoid a race to the bottom
3 April 2023
Fraud in retail promotions is a growing threat
16 March 2023
Financial Frugality and the Technology Device Market
16 March 2023
Effective Promotions in a Downturn
26 September 2022
10 Top benefits of the cashback promotion for the retailer
14 September 2022
How can sales promotions help convert those “just looking”?
14 September 2022
Rewards build staff loyalty to battle the great resignation
13 September 2022
Price discounting doesn’t grow market share
12 September 2022
How to create a difference between you and your competitors
25 November 2020
How to encourage upgrades from e-scooters to e-bikes
30 September 2020
How to Boost the e-bike Appeal in the UK market
8 September 2020
Unveiling the Opia Rebrand
29 April 2020
Stay Connected to Your Customers
18 October 2018
How to boost your next campaign
2 October 2018
What is Promotional Risk Management?
28 September 2017
Creativity is needed for sales promotion ideas in the TV market
28 September 2017
How genuine creativity will drive sales of TVs in a crowded market
20 May 2017