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How to boost your next campaign

Everyone loves a good deal, but with so many on the market, it can be difficult for brands to stand ...

What is Promotional Risk Management?

Promotions have the power to develop and build lasting relationships with customers, increase custom...

Creative World Cup sales promotions are no longer fantasy football

Partnerships based on advanced sports analytics lo...

At MWC we’ll show how the telecoms market needs creative sales promotions

Creativity in sales promotions really has few limi...

CES in Las Vegas – meet Opia and hit the jackpot with creative sales promotions

Opia will be heading for Las Vegas in the second w...

Creativity is needed for sales promotion ideas in the TV market

The UK market for TVs has become ever more sophist...

How genuine creativity will drive sales of TVs in a crowded market

The TV market is dazzlingly exciting and complex, with new channels, new internet-based content-prov...

Research shows back-to-school market needs more innovative sales promotion techniques

What is the relevance of a dozen free pizzas to consumer electronics? A great deal, as it happens. ...

Apply the new learning to student-targeted sales promotions

A free pizza every month for a year? It may seem a far cry from selling PCs and laptops, but it is j...

Challenge Opia to increase your sales – it only takes minutes to explain

What do Intel, Hewlett Packard, Samsung, Microsoft...

Incentivising Employees with the Red Carpet Treatment

"Employee incentives are essential to building a s...
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