Insights

To push forward with our innovative strategies, we keep ourselves at the cutting-edge of our field, using our expertise to share thought-leadership and inspire the ingenuity to turn creative ideas into successful realities.

Discover how Opia uses the latest in industry intelligence to develop unique and disruptive sales promotion strategies.

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27 October 2021

B2B partnership: UCI embarks on a collaboration with marketing specialist Opia

15 October 2021

How promotions are helping online furniture sales take a bigger market share

9 August 2021

White Paper: Time to boost customer trust

9 August 2021

White Paper: Maintain long-term growth in bike sales

9 August 2021

Press Release: Sales Promotions Deliver Brand Loyalty and Not Just Sales

24 June 2021

Introducing Opia Cloud: The Innovative Platform That Makes Sales Promotions Easy

1 December 2020

Forever Young: An Innovative Environmental Focus from Prénatal

25 November 2020

How to encourage upgrades from e-scooters to e-bikes

18 November 2020

Why Avoiding the Discounting Trap is Critical for the Profitability of Furniture Retailers

23 October 2020

When Bicycle Demand Exceeds Supply: 3 Creative Strategies for Upselling

30 September 2020

How to Boost the e-bike Appeal in the UK market

8 September 2020

Unveiling the Opia Rebrand

15 July 2020

Cycling Industry Sales Promotions: Innovation in the Bike Sector

29 April 2020

Stay Connected to Your Customers

18 October 2018

How to boost your next campaign

2 October 2018

What is Promotional Risk Management?

18 April 2018

Sprinkle some stardust to gain new customers and boost loyalty

8 February 2018

Creative World Cup sales promotions are no longer fantasy football

25 January 2018

At MWC we’ll show how the telecoms market needs creative sales promotions

10 January 2018

CES in Las Vegas – meet Opia and hit the jackpot with creative sales promotions

28 September 2017

Creativity is needed for sales promotion ideas in the TV market

28 September 2017

How genuine creativity will drive sales of TVs in a crowded market

10 August 2017

Research shows back-to-school market needs more innovative sales promotion techniques

9 August 2017

Apply the new learning to student-targeted sales promotions

9 August 2017

Challenge Opia to increase your sales – it only takes minutes to explain

22 June 2017

Incentivising Employees with the Red Carpet Treatment

22 June 2017

Bolstering DIY sales with cashback promotions

21 June 2017

DIY retailers could nail sales promotions with this clever tactic


21 June 2017

Cashback promotions are a powerful tool for the DIY marketplace

21 June 2017

How the DIY sector can remodel itself with creative sales promotions

25 May 2017

Game-changing promotional tactics for sports retailers

23 May 2017

7 Principles of Psychology for Successful Sales Promotions

23 May 2017

Boost growth from within with corporate rewards

23 May 2017

91% of US SMBs ready to lease laptops and PCs like software and cars

22 May 2017

The big lesson for CES: don’t get run over by long refresh cycles

22 May 2017

Risk-free automotive sales promotions that guarantee to raise the roof

20 May 2017

Risk-backed innovation in electronic goods

20 May 2017

How to incentivize your people and boost your business

19 May 2017

Smartphones need smart promotions to cut through the noise

19 May 2017

ODEON Launches ‘Limitless’ To Workplaces

18 May 2017

0% interest subscription models increase refresh rates and revitalize revenue streams

17 May 2017

Cinema vouchers: A golden ticket to customer satisfaction