Insights

To push forward with our innovative strategies and insights, we keep ourselves at the cutting-edge of our field, using our expertise to share thought-leadership and inspire the ingenuity to turn creative ideas into successful realities.
Discover how Opia uses the latest in industry intelligence to develop unique and disruptive sales promotion strategies.
24 April 2025
Rebate Marketing: A Complete Guide
26 February 2025
Instant Win Promotions Guide
19 February 2025
Trade-In Promotions Guide
12 February 2025
Referral & Rewards Programs Guide
6 February 2025
Types of Rebates
29 January 2025
What is a Rebate? A Comprehensive Guide
23 January 2025
Ultimate Guide to Coupon Management Systems
13 January 2025
Vlog: The Science of Innovation
18 November 2024
How to Detect and Prevent Loyalty Program Fraud
22 October 2024
How to Prevent Coupon Fraud and Abuse
21 October 2024
How to Track Promo Codes and the Best Software To Do It
9 October 2024
24 Best Referral Management Software 2024/25
7 October 2024
33 Best Customer Loyalty Software in 2024/25
10 September 2024
The Psychology Behind Sales Promotions And Consumer Behaviour
10 September 2024
Guide to Seasonal Promotions: Maximise Sales & Loyalty
10 September 2024
Guide to Customer Loyalty Programs
2 September 2024
Sales Promotion Plan: Step-by-Step Guide
14 August 2024
What is Sustainable Marketing and How Should You Use It?
15 April 2024
The Science of Sales Promotion
15 November 2023
Aligning Sustainability with your Sales Strategy
7 November 2023
How To Reduce Fraud on High-Risk Sales Promotions
17 April 2023
The promotion effect on shifting consumer behaviour
17 April 2023
Why brands must avoid a race to the bottom
3 April 2023
Fraud in retail promotions is a growing threat
16 March 2023
Financial Frugality and the Technology Device Market
16 March 2023
Effective Promotions in a Downturn
26 September 2022
10 Top benefits of the cashback promotion for the retailer
14 September 2022
How can sales promotions help convert those “just looking”?
14 September 2022
Rewards build staff loyalty to battle the great resignation
13 September 2022
Price discounting doesn’t grow market share
12 September 2022
How to create a difference between you and your competitors
25 November 2020
How to encourage upgrades from e-scooters to e-bikes
30 September 2020
How to Boost the e-bike Appeal in the UK market
8 September 2020
Unveiling the Opia Rebrand
29 April 2020
Stay Connected to Your Customers
18 October 2018
How to boost your next campaign
2 October 2018
What is Promotional Risk Management?
28 September 2017
Creativity is needed for sales promotion ideas in the TV market
28 September 2017
How genuine creativity will drive sales of TVs in a crowded market
20 May 2017
Risk-backed innovation in electronic goods
The content featured on this website, including copy and illustrations, may include advertisements, logos, trademarks, and other intellectual property owned by third-party brands.
These materials do not represent any official partnership, sponsorship, or endorsement between Opia Limited and the respective brand owners. These examples are shown under the principle of fair use, to aid in the reader’s understanding of the ideas presented.
For any concerns or inquiries regarding the use of specific brand materials, please contact us directly at [email protected].