Sales Promotions

Cashback Promotions and Mail-In Rebate Promotions

Proven and cost effective promotions, achieving quick and powerful impact.

How Cashback Promotions work

Cashback promotions and mail-in rebate (MIR) promotions highlight the discount, not the reduced price point, creating an irresistible promotional prospect for your customers: a specially-reduced and time-limited deal against what would otherwise be a full price item. As a result, cashback and mail-in rebate promotions increase sell out volumes, give you the ability to stop your price promotion without any lasting impact on your price position, and communicate your price adjustment direct to your end user (rather than via your reseller).

Managing the Promotional Risk

By using a capped risk sales promotion from Opia, you can fix the cost of your price-change as you would with a traditional price discount, but cashback and mail-in rebates will cost you much less, and will typically create far greater sales uplift. For more information, get in touch today.

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