What is Promotional Risk Management?
Promotions have the power to develop and build lasting relationships with customers, increase customer retention, engagement and in turn drive sales. The best ideas are those that are ambitious, risky, exciting and disruptive in the market. These may come at a cost, both financial and reputational if not executed correctly and where one fails to calculate and prepare for the risks involved. So how can Opia and our Promotional Risk Management help protect you from the unknown levels of redemption?
Creativity is needed for sales promotion ideas in the TV market
The UK market for TVs has become ever more sophisticated.
How genuine creativity will drive sales of TVs in a crowded market
The TV market is dazzlingly exciting and complex, with new channels, new internet-based content-providers and a constant flow of new models, technologies, accessories and partnerships.
Incentivising Employees with the Red Carpet Treatment
"Employee incentives are essential to building a stronger workforce"
DIY retailers could nail sales promotions with this clever tactic
DIY spending reached a seven-year high of nearly £6 billion in 2016 according to Lloyd’s.
Cashback promotions are a powerful tool for the DIY marketplace
The housing market may be unsteady with varying predictions for the year ahead, but the home improvement market remains strong with reports suggesting that Brits currently prefer improving over moving.
How the DIY sector can remodel itself with creative sales promotions
"There’s plenty of room for improvement in the DIY sector’s approach to creative sales promotions" says Andrew Marwick, Managing Director, Opia.
Boost growth from within with corporate rewards
When it comes to employee satisfaction in the UK, the stats don’t exactly paint a rosy picture.
91% of US SMBs ready to lease laptops and PCs like software and cars
Nationwide survey of SMBs shows near-unanimous “Yes” to ‘PC as a service concept’, with businesses saying they are now ready to pay an average of $48 per month to lease laptops, PCs and software.