CES in Las Vegas – meet Opia and hit the jackpot with creative sales promotions
Specialist creative sales promotions agency Opia will be heading for Las Vegas in the second week of January. Where else would you find our new Head of New Business David Phillips than at CES – one of the premier events in the consumer electronics calendar that is attended by thousands of industry-insiders?
Apply the new learning to student-targeted sales promotions
A free pizza every month for a year? It may seem a far cry from selling PCs and laptops, but it is just one of the mouth-watering student-targeted sales promotion techniques that Opia research shows has real effectiveness in the back-to-school market.
Challenge Opia to increase your sales – it only takes minutes to explain
What do Intel, Hewlett Packard, Samsung, Microsoft, LG, Dulux, Sony, Lenovo, Huawei, Dell, Mobil, Asus, Motorola have in common? The answer is they all reaped the rewards of challenging Opia to help boost their sales and lock in customer loyalty.
Bolstering DIY sales with cashback promotions
There are many tried and tested methods of increasing DIY sales, whether it be through product discounts, multi-buy options or even increasing footfall by luring customers into store with the promise of free sausages.
How the DIY sector can remodel itself with creative sales promotions
"There’s plenty of room for improvement in the DIY sector’s approach to creative sales promotions" says Andrew Marwick, Managing Director, Opia.
Game-changing promotional tactics for sports retailers
"When strategizing for sales promotions, forget discounts and try these winning promotional tactics"
7 Principles of Psychology for Successful Sales Promotions
Sales promotions are becoming more creative as simple discounts become less appealing to consumers who are beginning to recognize them as a widely used sales tactic.
91% of US SMBs ready to lease laptops and PCs like software and cars
Nationwide survey of SMBs shows near-unanimous “Yes” to ‘PC as a service concept’, with businesses saying they are now ready to pay an average of $48 per month to lease laptops, PCs and software.
ODEON Launches ‘Limitless’ To Workplaces
Opia, the leading international risk-managed sales promotions consultancy, has announced it will be expanding its partnership with ODEON – Europe’s largest cinema chain – to bring the group’s Limitless Card membership to its business-to-business and motivation sectors.