Trade in & Trade up

The client: Nokia
The location: United Kingdom

Nokia mandated Opia with a dual objective promotional brief, to drive sales of their new Lumia handset and to draw attention to the fact that they were the first major OEM to go to market with a wireless-chargeable handset.

See how we did it

How did we do it?

Opia proposed a Gift with Purchase promotion, inviting customers to claim a wireless charging mat, available in a selection of four bright colours to match the handset.

This reward proved to be extremely popular. The first phase of the campaign targeted phones4u customers. Opia delivered a comprehensive turnkey solution, managing the end to end redemption journey, organising the reward fulfilment, and offering full promotional risk management against over-redemption.

The campaign was a great success and more than tripled sales, quickly expanding to multiple retailers across multiple regions.

The results

This campaign exceeded all targets from sales, market share, brand awareness and recommendations in store. All in delivering double digit growth during tough market conditions resulting in LG taking record Market Share

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