Adam Nicholson, Director of Technology and Product, describes how innovation is at the heart of Opia and the benefits it derives from creative problem solving.

Here are the key takeaways:

  • Opia fosters innovation by promoting a culture of autonomy, encouraging teams to suggest new ideas and providing spaces for collaboration, including hack days and cross-department workshops.
  • Regular hack days and collaborative sessions with internal and external SMEs have led to key innovations, such as AI-driven claim handling systems and consumer-friendly claim submission channels including WhatsApp and SMS.
  • Opia balances a tech-first approach with a business-driven focus on solving real-world problems, ensuring that innovation aligns with clear business outcomes and priorities. 
  • Robust fraud prevention systems must constantly evolve, using AI, behavioural biometrics, and third-party technology.  Staying one step ahead of fraudsters demands dedication and innovation, especially as generative AI presents new challenges in detecting fraudulent content.
  • Opia collaborates with clients and partners, including global tech brands and retailers, to co-develop AI and machine learning solutions that address specific fraud risks, leveraging their clients’ technical expertise alongside their own.