Stay Connected to Your Customers

Help them embrace change

Businesses around the world are accelerating adoption of remote working technologies, providing their teams with new and innovative ways of interacting with their colleagues to get the job done.

To help you to bring the biggest benefit to your customers, the team at Opia have developed a suite of gifting incentives and promotional ideas for clients and staff to help you remain relevant and drive preference & loyalty during these challenging times.

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How to boost your next campaign

Everyone loves a good deal, but with so many on the market, it can be difficult for brands to stand out. A great promotional campaign has the power to transform a lesser known brand into a household name. Especially when it has been executed carefully with full consideration of what is trying to be achieved with tactical messaging, and of all the risks associated with market disruption.

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What is Promotional Risk Management?

Promotions have the power to develop and build lasting relationships with customers, increase customer retention, engagement and in turn drive sales. The best ideas are those that are ambitious, risky, exciting and disruptive in the market.  These may come at a cost, both financial and reputational if not executed correctly and where one fails to calculate and prepare for the risks involved.  So how can Opia and our Promotional Risk Management help protect you from the unknown levels of redemption?

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Creativity is needed for sales promotion ideas in the TV market

The UK market for TVs has become ever more sophisticated.

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How genuine creativity will drive sales of TVs in a crowded market

The TV market is dazzlingly exciting and complex, with new channels, new internet-based content-providers and a constant flow of new models, technologies, accessories and partnerships.

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Incentivising Employees with the Red Carpet Treatment

"Employee incentives are essential to building a stronger workforce"

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DIY retailers could nail sales promotions with this clever tactic


DIY spending reached a seven-year high of nearly £6 billion in 2016 according to Lloyd’s.

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Cashback promotions are a powerful tool for the DIY marketplace

The housing market may be unsteady with varying predictions for the year ahead, but the home improvement market remains strong with reports suggesting that Brits currently prefer improving over moving.

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How the DIY sector can remodel itself with creative sales promotions

"There’s plenty of room for improvement in the DIY sector’s approach to creative sales promotions" says Andrew Marwick, Managing Director, Opia.

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Boost growth from within with corporate rewards

When it comes to employee satisfaction in the UK, the stats don’t exactly paint a rosy picture.

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