In today’s competitive market, customer loyalty is essential. Loyalty programs have evolved into powerful tools for building long-term relationships. As we enter 2024/25, new software goes beyond points and rewards, enhancing engagement through personalisation and data insights.
This guide explores the top loyalty management software, covering features, pricing, and benefits. While these tools are crucial, remember that loyalty is more than just points. At Opia, we believe innovative sales promotions like Cashback Promotions, Referral & Rewards Programs, and Gift with Purchase — can elevate your customer engagement strategy, helping you build loyalty in ways that go beyond the conventional.
Table of Contents
- What is Customer Loyalty Software?
- Best Customer Loyalty Software by Business Needs
- Top Customer Loyalty Software Comparison
- The 33 Best Customer Loyalty Software In Detail
- Common Types of Customer Loyalty Software:
- Key Features Often Include:
- Why Loyalty Management is Essential
- Features of Using a Customer Loyalty Software
- Benefits of Using a Customer Loyalty Software
- When to Use a Customer Loyalty Software
- How to Choose a Customer Loyalty Platform
- Supercharge Your Loyalty Programs with Opia's Sales Promotion Solutions
- FAQs
What is Customer Loyalty Software?
Customer loyalty software is a digital tool designed to help businesses create, manage, and optimise their loyalty programs. These platforms allow companies to track customer interactions, manage reward systems, and analyse the effectiveness of their loyalty strategies. By automating many of these processes, loyalty software makes it easier for businesses to engage customers and encourage repeat business.
Best Customer Loyalty Software by Business Needs
Below is a quick guide to help you identify the best loyalty software based on different business requirements:
Best for Small E-commerce Businesses
- Smile.io: Offers a user-friendly platform tailored for small e-commerce businesses, focusing on points, VIP features, and referrals.
Best for Large Enterprises
- Oracle CrowdTwist: Designed for large enterprises, offering advanced multi-channel loyalty management and deep integration capabilities.
Best for Highly Customisable Programs
- Open Loyalty: An open-source platform that allows businesses to create highly customisable loyalty programs with flexible options.
Best for Mobile Engagement
- iVision Mobile: Specialises in SMS marketing and mobile engagement, making it ideal for businesses prioritising mobile-based loyalty programs.
Best for Businesses with Complex Loyalty Needs
- Talon.One: Provides solutions for businesses with complex loyalty requirements, including geofencing, digital wallets, and advanced segmentation.
Best for Omnichannel Retailers
- Marsello: Combines loyalty with marketing automation, perfect for businesses operating across multiple channels.
Best for Gifting-Based Loyalty
- Alyce: Focuses on personalised gifting to drive customer loyalty, ideal for businesses looking to strengthen relationships through thoughtful rewards.
Best for Secure and Flexible Loyalty Programs
- Cheetah Digital: Offers industry-leading security and flexible tiered loyalty programs, perfect for enterprises needing robust and secure solutions.
Looking for more ways to enhance your customer loyalty strategy? Check out our insights on Sales Promotion.
Top Customer Loyalty Software Comparison
If you’re looking for a quick comparison of the top customer loyalty software to build and maintain long-term relationships with your customers, this section has you covered. Below, you’ll find a concise table summarising the essential details—starting price, free trial availability, and key features—for each platform.
Use this table to quickly assess which software aligns with your business:
| Software | Starting Price | Free Trial | Card Required | Key Features |
| Yotpo | Free | No | Yes | Omnichannel capabilities, AI & automation, customer segmentation, rewards sticky bar |
| Zendesk | $55 | 14 days | Yes | Customer satisfaction surveys, self-service, customer segmentation, omnichannel |
| Kangaroo | $59 | 30 days | Yes | Point rewards, partner integrations, customer segmentation |
| Runa | Contact for pricing | No | Yes | Multiple payout types, API integration, customisable rewards |
| LoyaltyLion | $399+ | 14 days | Yes | Customization options, customer points, email/SMS integrations |
| Smile.io | Free | No | Yes | Points programs, VIP features, referral programs |
| Talon.One | Contact for pricing | No | Yes | Geofencing, digital wallets, customer referrals |
| Fivestars | Contact for pricing | 30 days | Yes | Integration with POS, autopilot campaigns, customer segmentation |
| Alyce | Contact for pricing | No | Yes | Personalised gifting, CRM integration, branded items |
| BHN Rewards | On-demand, Contact for pricing | No | Yes | Digital e-gift cards, prepaid virtual Visas, CRM integration |
| Open Loyalty | Contact for pricing | No | Yes | Open-source, highly customisable, gamification |
| Xoxoday Plum | Contact for pricing | Yes | Yes | Rewards scheduler, anonymous rewarding, no-code API |
| Loyalzoo | $47 | 7 days | Yes | Digital loyalty programs, push notifications, POS integration |
| Giftbit | Contact for pricing | No | Yes | Digital gift cards, bulk sending, team accounts |
| Marsello | $125 | 14 days | Yes | Points programs, tiered rewards, email/SMS campaigns |
| Zinrelo | Contact for pricing | No | Yes | Multi-dimensional loyalty, customisable messaging, role-based access |
| iVision Mobile | $59 | No | Yes | SMS/MMS capabilities, two-way messaging, POS connectability |
| PassKit | Contact for pricing | 45 days | No | Digital loyalty cards, mobile wallet integration, real-time updates |
| Loopy Loyalty | Free | Yes | No | Digital stamp cards, mobile wallet integration, remote reward issuing |
| Airship | Contact for pricing | No | Yes | Advanced notifications, mobile wallet integration, small group trials |
| Vibes Media | Contact for pricing | No | Yes | Personalised mobile messaging, behaviour analysis, robust analytics |
| FOBI | Contact for pricing | No | Yes | Real-time data analytics, personalised promotions, digital loyalty pass |
| LoyaltyXpert | Contact for pricing | No | Yes | Customisable reward structures, multi-channel support, detailed analytics |
| Antavo | Contact for pricing | No | Yes | Emotional loyalty, gamification, personalised rewards |
| Capillary Loyalty | Contact for pricing | No | Yes | AI-driven insights, real-time analytics, omnichannel support |
| Annex Cloud | Contact for pricing | No | Yes | Referral marketing, social media integration, customisable loyalty programs |
| Oracle CrowdTwist | Contact for pricing | No | Yes | Cross-channel capabilities, household accounts, gamification |
| Comarch Loyalty | Contact for pricing | No | Yes | AI-based personalization, location-based services, custom mobile apps |
| Arvato Loyalty Management | Contact for pricing | No | Yes | CRM integration, custom loyalty program development, full-service support |
| SessionM (Mastercard) | Contact for pricing | No | Yes | ROI measurement, Salesforce integration, comprehensive data management |
| Epsilon PeopleCloud | Contact for pricing | No | Yes | Core ID Technology, loyalty essentials, strategic consultation |
| Kobie Loyalty Cloud | Contact for pricing | No | Yes | Creative capabilities, AI-driven insights, cloud-based architecture |
| Fielo (Salesforce) | $2.5 per user | No | Yes | Quickstart incentive programs, Salesforce-native architecture, extensive customization |
| Cheetah Digital | Contact for pricing | No | Yes | Flexible tiers, real-time program monitoring, industry-leading security |
| Emarsys | Contact for pricing | No | Yes | Real-time personalization, complete data ownership, SAP integration |
| White Label Loyalty | Contact for pricing | No | Yes | Event-based platform, receipt scanning, AI-driven insights |
| Voucherify | $179 | 30 days | Yes | API-first, customisable loyalty programs, powerful CRM capabilities |
| Opia | Contact for pricing | No | No | Sales Promotions, SPIFF programs, Loyalty, Manufacture Sales Promotions, Redemption Programs, White Label Promotions |
The 33 Best Customer Loyalty Software In Detail
Below, we dive deeper into each of the best customer loyalty software options and how they can support your business’s loyalty strategies:
Yotpo
Yotpo specialises in helping e-commerce businesses drive customer retention and growth through powerful loyalty and referral programs. Known for its robust integrations and user-friendly interface, Yotpo is ideal for businesses looking to enhance customer engagement with minimal setup.
Key Features:
- Omnichannel capabilities
- AI and automation
- Open and flexible platform
- Analytics and dashboards
- Customer segmentation
- Referral program
- Dedicated rewards
- Rewards sticky bar
Best for:
E-commerce businesses aiming to maximise customer retention.
Pricing:
- Free: $0 per month (limited features)
- Gold: Starts at $199 per month
- Platinum: Contact Yotpo
Free Trial:
Unavailable
Card Required:
Yes
Zendesk
Zendesk is well-known for its customer service solutions, but it also offers powerful loyalty management tools. This software is perfect for businesses looking to enhance customer support while simultaneously managing loyalty programs through a single platform.
Key Features:
- Omnichannel capabilities
- AI and automation
- Open and flexible platform
- Analytics and dashboards
- Customer satisfaction surveys
- Customer segmentation
- Self-service capabilities
- Customer chat and messaging
Best for:
Businesses that prioritise customer service and want to integrate loyalty management seamlessly.
Pricing:
- Suite Team: $55 per agent/month
- Suite Growth: $89 per agent/month
- Suite Professional: $115 per agent/month
- Suite Enterprise: Contact Zendesk for pricing
Free Trial:
14 days
Card Required:
Yes
Kangaroo
Kangaroo is a versatile customer loyalty platform designed to help small businesses build and manage long-term customer relationships. With customisable reward programs and robust analytics, Kangaroo is well-suited for businesses looking to increase customer engagement and retention.
Key Features:
- Omnichannel capabilities
- Open and flexible platform
- Analytics and dashboards
- Customer satisfaction surveys
- Customer segmentation
- Point rewards
- Partner integrations
Best for:
Small businesses looking for customisable loyalty solutions.
Pricing:
- Loyalty Essentials: $59 per month
- Engagement Package: $99 per month
- Ultimate: $199 per month
- Ultimate Plus: $299 per month
Free Trial:
30 days
Card Required:
Yes
Runa
Runa provides a comprehensive platform for creating and managing customer loyalty programs. With advanced customization options and support for multiple payout types, Runa is ideal for businesses seeking to offer flexible rewards and incentives.
Key Features:
- Omnichannel capabilities
- AI and automation
- Open and flexible platform
- Analytics and dashboards
- Customer segmentation
- Multiple payout types
- API integration
- Customizability
Best for:
Businesses looking for flexible and customisable loyalty programs with varied reward options.
Pricing:
- Core: Contact Runa for pricing
- Customised: Contact Runa for pricing
Free Trial:
Unavailable
Card Required:
Yes
LoyaltyLion
LoyaltyLion is a robust customer loyalty platform designed for e-commerce businesses. It offers a wide range of customization options, including points-and-rewards systems, in-cart rewards, and customer tiers, making it a powerful tool for growing customer loyalty.
Key Features:
- Omnichannel capabilities
- Open and flexible platform
- Analytics and dashboards
- Customer segmentation
- Loyalty program customization
- Customer points
- Email marketing integrations
- SMS integrations
Best for:
E-commerce businesses focused on growth and customer retention.
Pricing:
- Classic: Starts at $399 per month
- Advanced: Contact LoyaltyLion for pricing
- Plus: Contact LoyaltyLion for pricing
Free Trial:
14 days
Card Required:
Yes
Smile.io
Smile.io offers loyalty solutions tailored for small e-commerce businesses. With features like points, VIP tiers, and referrals, Smile.io helps businesses foster customer loyalty and increase repeat purchases with minimal complexity.
Key Features:
- Omnichannel capabilities
- Analytics and dashboards
- Points programs
- VIP features
- Referral programs
- Integrations
Best for:
Small e-commerce businesses looking for simple, effective loyalty programs.
Pricing:
- Free: $0 per month (limited features)
- Starter: $49 per month
- Growth: $199 per month
- Plus: $999 per month
Talon.One
Talon.One is a powerful platform that specialises in promotion campaigns and loyalty programs. Leveraging customer data, Talon.One helps businesses create automated incentive campaigns and personalised offers, making it ideal for companies with complex loyalty needs.
Key Features:
- Omnichannel capabilities
- Open and flexible platform
- Analytics and dashboards
- Customer segmentation
- Geofencing
- Digital wallets
- Customer referrals
- Win-back programs
Best for:
Businesses with complex loyalty program needs and advanced customer segmentation.
Pricing:
- Contact Talon.One for pricing details.
Free Trial:
Unavailable
Card Required:
Yes
Fivestars
Fivestars is a popular choice for small businesses, offering a loyalty platform that integrates marketing automation with point-of-sale systems. This software helps businesses create personalised rewards and promotions to enhance customer retention.
Key Features:
- Omnichannel capabilities
- AI and automation
- Open and flexible platform
- Analytics and dashboards
- Customer satisfaction surveys
- Customer segmentation
- Customer database
- Autopilot campaigns
Best for:
Small businesses that want to integrate loyalty programs directly with their point-of-sale systems.
Pricing:
- Essentials: Contact Fivestars for pricing
- Pro: Contact Fivestars for pricing
Free Trial:
30 days
Card Required:
Yes
Alyce
Alyce is a unique loyalty platform that focuses on personalised gifting as a way to build customer loyalty. By integrating with CRM systems, Alyce allows businesses to manage and track gifting campaigns that resonate with their customers’ interests.
Key Features:
- AI and automation
- Open and flexible platform
- Analytics and dashboards
- Personal interest research
- Gift recommendations
- Personalised invites
- Branded items
Best for:
Businesses that want to build loyalty through personalised and meaningful gifts.
Pricing:
- Contact Alyce for pricing
Free Trial:
Unavailable
Card Required:
Yes
BHN Rewards
BHN Rewards specialises in digital e-gift cards and prepaid virtual Visas, making it a strong choice for businesses that focus on digital incentives and rewards. The platform integrates with CRM systems to streamline customer loyalty and acquisition campaigns.
Key Features:
- Omnichannel capabilities
- Open and flexible platform
- Analytics and dashboards
- Customer satisfaction surveys
- Multilingual capabilities
- Employee workspaces
- Custom data access
Best for:
Businesses that want to manage digital rewards and incentives for both customers and employees.
Pricing:
- On-Demand: Pay as you go
- Annual Subscription: Contact BHN Rewards for pricing
Free Trial:
Unavailable
Card Required:
Yes
Open Loyalty
Open Loyalty is an open-source platform designed for creating highly customisable loyalty programs. Its flexibility makes it suitable for businesses that need a tailored approach to customer engagement and loyalty.
Key Features:
- Omnichannel capabilities
- AI and automation
- Open and flexible platform
- Analytics and dashboards
- Customer segmentation
- Gamification
- Digital wallets
Best for:
Businesses require an open-source, highly customisable loyalty solution.
Pricing:
- Contact Open Loyalty for pricing
Free Trial:
Unavailable
Card Required:
Yes
Xoxoday Plum
Xoxoday Plum offers a global rewards management platform that enables businesses to create and manage a wide variety of customer loyalty and employee incentive programs. With extensive customization options, Xoxoday Plum is ideal for businesses with diverse reward needs.
Key Features:
- Omnichannel capabilities
- AI and automation
- Open and flexible platform
- Analytics and dashboards
- Customer segmentation
- Rewards scheduler
- Anonymous rewarding
- No-code API
Best for:
Businesses looking for a versatile and scalable rewards management platform.
Pricing:
- Contact Xoxoday for pricing
Free Trial:
Available
Card Required:
Yes
Loyalzoo
Loyalzoo offers a simple yet effective loyalty solution for small and medium-sized businesses, particularly those in the retail and food service industries. The platform provides digital loyalty programs that integrate seamlessly with point-of-sale systems.
Key Features:
- Omnichannel capabilities
- Analytics and dashboards
- Push notifications
- Blast marketing messages
- Built-in training for staff
Best for:
Retail and food service businesses looking to implement digital loyalty programs quickly.
Pricing:
- Digital Loyalty: $47 per store/month
Free Trial:
7 days
Card Required:
Yes
Giftbit
Giftbit is designed for businesses that want to distribute and track digital gift cards efficiently. The platform’s automation capabilities make it easy to set up reward campaigns and manage them through a centralised dashboard.
Key Features:
- Omnichannel capabilities
- AI and automation
- Open and flexible platform
- Analytics and dashboards
- Bulk sending
- Auto-funding
- Team accounts
Best for:
Businesses focused on digital gift card distribution and reward management.
Pricing:
- Contact Giftbit for pricing
Free Trial:
Unavailable
Card Required:
Yes
Marsello
Marsello offers a comprehensive loyalty platform that integrates seamlessly with both e-commerce and brick-and-mortar retail systems. It allows businesses to create and manage loyalty programs, email marketing campaigns, and SMS marketing from one unified platform.
Key Features:
- Omnichannel capabilities
- AI and automation
- Open and flexible platform
- Analytics and dashboards
- Customer segmentation
- Points programs
- Tiered customer rewards
- Email and SMS campaigns
Best for:
Omnichannel retailers looking to combine loyalty with marketing automation.
Pricing:
- Essential: $125 per month
- Professional: $135 per month
- Plus: Contact Marsello for pricing
Free Trial:
14 days
Card Required:
Yes
Zinrelo
Zinrelo is a loyalty platform designed to enhance customer engagement through multidimensional loyalty programs. It offers advanced analytics and AI-driven insights to help businesses maximise the effectiveness of their loyalty strategies.
Key Features:
- Omnichannel capabilities
- AI and automation
- Open and flexible platform
- Analytics and dashboards
- Customer segmentation
- Customer tiers
- Customisable messaging
- Role-based access
Best for:
Businesses looking to implement sophisticated, multi-dimensional loyalty programs.
Pricing:
- Contact Zinrelo for pricing
Free Trial:
Unavailable
Card Required:
Yes
iVision Mobile
iVision Mobile specialises in SMS marketing and digital loyalty solutions, making it ideal for businesses that rely on mobile engagement. The platform supports high-volume messaging and integrates easily with CRM systems for streamlined operations.
Key Features:
- Omnichannel capabilities
- Analytics and dashboards
- Customer segmentation
- SMS and MMS capabilities
- Business voice
- POS connectability
- Two-way messaging
Best for:
Businesses focused on mobile engagement and SMS marketing for loyalty.
Pricing:
- Limited: $59 per month (1,000 SMS per month)
- Basic: $99 per month (1,500 SMS per month)
- Standard: $139 per month (2,500 SMS per month)
- Additional plans available
Free Trial:
Unavailable
Card Required:
Yes
PassKit
PassKit provides a robust platform for creating and distributing digital loyalty cards, membership cards, and coupons. It integrates with Apple Wallet and Google Wallet, making it an excellent choice for businesses looking to modernise their loyalty programs.
Key Features:
- Customisable digital loyalty cards
- Diverse loyalty program types
- Personalised rewards
- Advanced customer segmentation
- Real-time updates and push notifications
- Integration with mobile wallets
- Gamified rewards and challenges
Best for:
Businesses that want to create modern, mobile-compatible loyalty programs.
Pricing:
- Contact PassKit for pricing
Free Trial:
45 days
Card Required:
No
Loopy Loyalty
Loopy Loyalty is a user-friendly platform that allows businesses to create digital stamp cards for customer retention. It’s particularly useful for small businesses looking to replace traditional paper loyalty cards with a digital alternative.
Key Features:
- Customisable digital stamp cards
- Mobile wallet integration
- Multichannel promotion
- Real-time data tracking
- Remote reward issuing
Best for:
Small businesses seeking a paperless solution for loyalty cards.
Pricing:
- Free: $0 per month (limited features)
- Paid plans: Start at $25 per month
Free Trial:
Available
Card Required:
No
Airship
Airship is a mobile-first customer engagement platform that allows businesses to optimise every stage of the mobile app lifecycle. Its loyalty features are designed to boost customer retention through personalised mobile experiences.
Key Features:
- Non-technical team management
- Small group trials before full rollout
- Advanced notifications for mobile wallets
- Integration with third-party solutions
Best for:
Businesses that prioritise mobile app engagement and loyalty.
Pricing:
- Contact Airship for pricing
Free Trial:
Unavailable
Card Required:
Yes
Vibes Media
Vibes Media focuses on enhancing customer loyalty through personalised mobile messaging. The platform is designed to deliver relevant, timely communications based on customer behaviours and preferences.
Key Features:
- Personalised mobile messaging
- Integration with mobile wallets
- Behaviour and sentiment analysis
- Robust analytics and reporting
- Seamless campaign management
Best for:
Businesses looking to engage customers through personalised mobile communications.
Pricing:
- Contact Vibes Media for pricing
Free Trial:
Unavailable
Card Required:
Yes
FOBI
FOBI offers a digital loyalty pass platform that helps businesses collect and analyse transactional data. The platform is designed for businesses looking to create personalised promotions and improve customer engagement.
Key Features:
- Real-time data analytics
- Personalised promotions
- Digital loyalty pass
- Customer engagement tools
Best for:
Businesses aiming to improve client loyalty through targeted promotions.
Pricing:
- Contact FOBI for pricing
Free Trial:
Unavailable
Card Required:
Yes
LoyaltyXpert
LoyaltyXpert provides a comprehensive loyalty solution for businesses of all sizes. With its customisable reward structures and detailed analytics, it’s perfect for companies looking to enhance customer engagement and retention.
Key Features:
- Customisable reward structures
- Detailed analytics and reporting
- Seamless integration with existing systems
- Multi-channel support
Best for:
Businesses seeking a full-featured loyalty program with extensive customization options.
Pricing:
- Contact LoyaltyXpert for pricing
Free Trial:
Unavailable
Card Required:
Yes
Antavo
Antavo specialises in loyalty programs for fashion and retail industries. Its focus on emotional loyalty and personalised customer experiences makes it a great choice for businesses looking to create deep connections with their customers.
Key Features:
- Gamification elements
- Emotional loyalty programs
- E-commerce platform integration
- Personalised rewards
Best for:
Fashion and retail businesses aim to strengthen emotional loyalty with customers.
Pricing:
- Contact Antavo for pricing
Free Trial:
Unavailable
Card Required:
Yes
Capillary Loyalty+
Capillary Loyalty+ leverages AI-driven insights to enhance customer engagement and retention. It offers real-time analytics and personalised rewards, making it ideal for businesses seeking to deliver consistent omnichannel experiences across all touchpoints.
Key Features:
- AI-driven personalization
- Real-time analytics
- Omnichannel support
- Seamless CRM integration
Best for:
Businesses that need a comprehensive loyalty solution with advanced analytics and omnichannel support.
Pricing:
- Contact Capillary for pricing
Free Trial:
Unavailable
Card Required:
Yes
Annex Cloud
Annex Cloud offers a robust loyalty and referral marketing platform with extensive customization options. It integrates well with social media and CRM systems, making it a strong choice for businesses looking to enhance customer engagement through various touchpoints.
Key Features:
- Customisable loyalty programs
- Referral marketing
- Social media integration
- Detailed analytics
Best for:
Businesses aiming to integrate loyalty programs with social media and referral marketing.
Pricing:
- Contact Annex Cloud for pricing
Free Trial:
Unavailable
Card Required:
Yes
Oracle CrowdTwist
Oracle CrowdTwist is a loyalty and engagement platform that offers advanced features for managing multi-channel loyalty programs. It’s designed for large enterprises looking to implement sophisticated loyalty strategies across various customer touchpoints.
Key Features:
- Cross-channel capabilities
- Household accounts
- Gamification
- AI-driven personalization
Best for:
Large enterprises seeking a comprehensive loyalty solution that integrates with existing Oracle systems.
Pricing:
- Contact Oracle for pricing
Free Trial:
Unavailable
Card Required:
Yes
Comarch Loyalty
Comarch Loyalty offers a flexible, cloud-based loyalty solution tailored to the needs of large enterprises. It provides advanced analytics and AI-driven insights to help businesses personalise rewards and enhance customer engagement.
Key Features:
- AI & ML-based personalization
- Location-based services
- Custom mobile app development
- Seamless CRM integration
Best for:
Large enterprises looking for a customisable loyalty solution with advanced features.
Pricing:
- Contact Comarch for pricing
Free Trial:
Unavailable
Card Required:
Yes
Arvato Loyalty Management
Arvato Loyalty Management provides a full-service loyalty solution tailored to the specific needs of large enterprises. It offers comprehensive CRM systems integration and a wide range of loyalty management features, making it ideal for businesses looking to implement a customised loyalty strategy.
Key Features:
- Ready CRM solutions
- Full-service support
- Custom loyalty program development
- Integrated marketing solutions
Best for:
Enterprises need a fully customised loyalty program with extensive support and integration options.
Pricing:
- Contact Arvato for pricing
Free Trial:
Unavailable
Card Required:
Yes
SessionM (Mastercard)
SessionM, a Mastercard company, offers a cloud-based platform for customer engagement and loyalty management. It’s particularly strong in data management, allowing businesses to create a 360-degree view of their customers to drive personalised loyalty programs.
Key Features:
- ROI measurement
- Salesforce integration
- Real-time APIs
- Comprehensive data management
Best for:
Businesses that require a strong data management solution to support personalised loyalty programs.
Pricing:
- Contact SessionM for pricing
Free Trial:
Unavailable
Card Required:
Yes
Epsilon PeopleCloud
Epsilon PeopleCloud is a comprehensive marketing platform that includes a loyalty module designed to help enterprises personalise customer journeys. Its advanced AI and machine learning capabilities make it ideal for businesses looking to deliver highly targeted loyalty programs.
Key Features:
- Core ID Technology
- Loyalty essentials
- Strategic consultation
- Personalised customer journeys
Best for:
Enterprises looking for a complete marketing solution that includes advanced loyalty management.
Pricing:
- Contact Epsilon for pricing
Free Trial:
Unavailable
Card Required:
Yes
Kobie Loyalty Cloud
Kobie Loyalty Cloud is a global loyalty marketing platform that focuses on delivering end-to-end loyalty solutions. With its AI-driven insights and cloud-based architecture, Kobie offers a scalable solution for businesses looking to implement comprehensive loyalty programs.
Key Features:
- Creative capabilities
- AI & machine learning
- Cloud-based architecture
- Customisable loyalty logic
Best for:
Businesses seeking a full-service loyalty platform with advanced AI-driven capabilities.
Pricing:
- Contact Kobie for pricing
Free Trial:
Unavailable
Card Required:
Yes
Fielo (Salesforce)
Fielo, built on Salesforce, offers a powerful loyalty and incentive automation platform that caters to both B2B and B2C businesses. It integrates seamlessly with Salesforce, making it ideal for businesses already using Salesforce as their CRM.
Key Features:
- API access
- Quickstart incentive programs
- Salesforce-native architecture
- Extensive customization options
Best for:
Businesses using Salesforce that need a seamless, integrated loyalty and incentive solution.
Pricing:
- $2.5 USD per user per month
Free Trial:
Unavailable
Card Required:
Yes
Cheetah Digital Loyalty
Cheetah Digital offers a suite of engagement solutions with a focus on loyalty. Its loyalty module provides real-time program monitoring, flexible tier and milestone modelling, and robust data security, making it ideal for enterprises looking to enhance customer engagement.
Key Features:
- Industry-leading security
- Offer management module
- Flexible tiers and milestones
- Real-time program monitoring
Best for:
Enterprises require a secure, flexible loyalty platform with robust engagement tools.
Pricing:
- Contact Cheetah Digital for pricing
Free Trial:
Unavailable
Card Required:
Yes
Emarsys
Emarsys, part of SAP, is an omnichannel customer engagement platform that includes a loyalty module. It allows businesses to integrate loyalty strategies into every relevant communication channel, making it ideal for enterprises seeking a unified customer experience.
Key Features:
- Complete data ownership
- Actionable tactics
- SAP Commerce Cloud integration
- Real-time personalization
Best for:
Businesses looking to integrate loyalty programs with SAP systems for a unified customer experience.
Pricing:
- Contact Emarsys for pricing
Free Trial:
Unavailable
Card Required:
Yes
White Label Loyalty
White Label Loyalty offers a modular, event-based loyalty and marketing platform. Its AI-driven insights and progressive web and mobile apps make it an excellent choice for businesses looking to personalise loyalty programs based on customer behaviour.
Key Features:
- AI module
- Progressive web & mobile apps
- Receipt scanning technology
- Event-based platform
Best for:
Businesses seeking a modular loyalty solution with advanced personalization capabilities.
Pricing:
- Contact White Label Loyalty for pricing
Free Trial:
Unavailable
Card Required:
Yes
Voucherify
Voucherify is an API-first promotion and loyalty platform that offers extensive customization options. Its flexible data model and robust CRM capabilities make it ideal for businesses looking to build tailored loyalty programs with minimal upfront integration costs.
Key Features:
- All-in-one promotion engine
- Attractive pricing model
- Well-documented API
- Powerful CRM capabilities
Best for:
Businesses seeking a highly customisable loyalty platform with strong API support.
Pricing:
- $179 to $629 per month (based on API usage)
Free Trial:
30 days
Card Required:
Yes
Common Types of Customer Loyalty Software:
- Points-Based Systems: Customers earn points for purchases or specific actions, which they can redeem for rewards.
- Tiered Programs: Customers unlock higher rewards as they reach different spending or engagement levels.
- Referral Programs: Customers are incentivized to refer new clients, earning rewards for successful referrals.
Key Features Often Include:
- Omnichannel Support: Engage customers across multiple channels like in-store, online, and mobile.
- Customer Segmentation: Target specific customer groups based on behaviour, preferences, and demographics.
- Analytics and Reporting: Track and analyse customer interactions and program performance.
- Integration with Existing Systems: Seamlessly connect with CRM, POS, and other business tools.
Why Loyalty Management is Essential
In an era where customer expectations are higher than ever, businesses must go beyond simply acquiring customers—they must focus on retaining them. Effective loyalty management is key to achieving this goal, offering several benefits:
- Boost Customer Retention: Loyalty programs encourage repeat purchases, turning one-time buyers into long-term customers.
- Enhance Customer Experience: Personalised rewards and targeted offers make customers feel valued and appreciated.
- Gain Competitive Advantage: A strong loyalty program differentiates your brand, attracting high-value customers and keeping them engaged over time.
- Boost Lifetime Customer Value: Targeted loyalty messaging, tailored to your best customer segments, not only encourages repeat purchases but can also increase the average order size. This enhances the lifetime value (LTV) of a customer—a crucial metric that predicts the total profit a customer will generate over their relationship with your business.
As we move into 2025, it’s clear that the right loyalty management software, combined with creative sales promotion solutions from Opia, can help businesses build stronger, more lasting relationships with their customers.
Leveraging Sales Promotions to Build Loyalty
While the right loyalty software is crucial for managing programs, complementing it with strategic sales promotions can amplify your efforts. Sales promotions offer unique opportunities to gather valuable customer data and drive engagement, further enhancing your loyalty initiatives.
For manufacturers, especially those with complex sales channels involving resellers and retailers, capturing data on the end customer can be challenging. Running redemption-based sales promotions allows this valuable end-user data to be captured, creating a list that can be retargeted with loyalty offers.
Refer a Friend Mechanics
Many loyalty software platforms, such as Smile.io offer built-in features to easily implement and track refer-a-friend programs, making it easier to harness social proof and incentivise referrals. This approach works best when both the friend and the customer referring receive a reward.
Ensuring that both parties are rewarded not only incentivises referrals but also maintains the integrity of the recommendation.
Simple Loyalty Programs
Platforms like Loyalzoo excel at managing simple loyalty programs, automating processes like tracking customer progress and issuing rewards, ensuring that even straightforward initiatives are efficiently managed and highly effective.
Loyalty doesn’t need to be complex. Simple programs, like “Buy 10 and Get 1 Free,” have been shown to increase lifetime customer value significantly. We recommend automatic enrolment (with GDPR considerations) and a frictionless onboarding process to maximise participation. While loyalty programs can be sophisticated, even non-tiered programs can be effective and profitable. Using thresholds to gamify the experience, such as “Buy 10 and Get 1 Free,” leverages the human desire for completion, a concept known as “Pseudo-set framing.”
By combining the power of advanced loyalty software with strategic sales promotions, businesses can create a comprehensive loyalty strategy that drives sustained customer engagement and boosts overall revenue.
Features of Using a Customer Loyalty Software
Customer loyalty software offers a wealth of features that can significantly enhance your loyalty programs and customer engagement efforts.
Omnichannel Capabilities
These platforms ensure seamless customer experiences across various touch points—be it in-store, online, or via mobile.
Advanced Analytics
Track customer interactions, monitor the success of loyalty programs, and gain insights into customer behaviour to refine your strategies.
Customisable Rewards
Tailor your loyalty program to match your brand’s unique identity, offering personalised rewards that resonate with your customers.
Integration with Existing Systems
Most loyalty software seamlessly integrates with your current CRM, POS, and marketing tools, allowing for a cohesive and streamlined operation.
Benefits of Using a Customer Loyalty Software
The benefits of implementing a customer loyalty program extend beyond just managing points and rewards.
- Improved Customer Retention: A well-executed loyalty program encourages repeat purchases and long-term customer relationships.
- Enhanced Customer Engagement: Personalised offers and rewards keep customers engaged and returning for more.
- Increased Sales: By rewarding loyal customers, businesses can boost their sales and overall revenue.
- Data-Driven Decisions: Use the analytics provided by these platforms to make informed decisions that improve customer satisfaction and program effectiveness.
To understand the psychology behind customer loyalty, take a look at our piece on The Psychology Behind Sales Promotions.
When to Use a Customer Loyalty Software
Customer loyalty software is particularly valuable when:
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- Your Business is Growing: As your customer base expands, loyalty software helps manage and scale your loyalty programs efficiently.
- You Want to Enhance Customer Experience: Use software to offer personalised rewards and seamless experiences across all customer touchpoints.
- You Need to Stand Out in a Competitive Market: A robust loyalty program can differentiate your brand and foster customer loyalty.
- You wish to use end user data captured from Sales Promotions: you wish to increase Lifetime Customer Value (LTV), perhaps you have created a large opt-in list from running Sales Promotions and you now want to motivate additional purchases within your customer segments.
How to Choose a Customer Loyalty Platform
When selecting the right loyalty platform for your business, consider the following:
- Ease of Use: The platform should be user-friendly for both your team and your customers.
- Customisation Options: Ensure the software allows you to tailor the loyalty program to your brand’s needs.
- Integration Capabilities: It should seamlessly integrate with your existing systems like CRM, POS, and e-commerce platforms.
- Scalability: Choose software that can grow with your business, accommodating more customers and expanding features as needed.
Supercharge Your Loyalty Programs with Opia’s Sales Promotion Solutions
While loyalty software is essential for managing rewards, innovative sales promotions truly engage customers. Opia offers a range of sales promotion solutions, including Cashback Promotions, Referral & Rewards Programs, and Gift with Purchase strategies to elevate your loyalty efforts.
Our White Label redemption programs are perfect for businesses selling through retailers or resellers, allowing seamless omnichannel offers. Build a list of engaged customers who can be retargeted with customised loyalty offers, whether through the same retailers or your D2C stores.
Ready to elevate your loyalty strategy? Discover how Opia’s sales promotion solutions, integrated with your existing loyalty software, can help you build deeper, more profitable customer relationships. Get in touch today!
In particular Opia’s White Label redemption based programs can be effective for businesses that are several steps away from the customer, such as manufactures that don’t sell their products direct, but sell via retailers and reseller channels. Opia’s promotional solutions allow offers to be communicated omnichannel, across multiple retailers, and can be used to build out list of engaged and opted in end customers that can then be retargeted with additional offers via loyalty programs. The loyalty offers can be customised to allow customers to benefit from purchasing at the same retailers as the original purchase, or via direct to consumer (DTC or D2C) stores.
FAQs
Q: What is customer loyalty software?
A: Customer loyalty software is a tool that helps businesses manage loyalty programs, track customer interactions, and offer rewards to encourage repeat business.
Q: Why is customer loyalty important?
A: Customer loyalty is crucial for business growth as it drives repeat purchases, increases customer retention, and fosters brand advocacy.
Q: How do I choose the right loyalty software for my business?
A: Consider factors like ease of use, customisation options, integration capabilities, and scalability when selecting loyalty software.
Q: Can Opia’s sales promotion solutions integrate with my existing loyalty software?
A: Yes, Opia’s solutions are designed to complement and enhance existing loyalty programs, providing additional ways to engage and reward your customers.