Research shows back-to-school market needs more innovative sales promotion techniques

What is the relevance of a dozen free pizzas to consumer electronics? A great deal, as it happens.

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Cashback promotions are a powerful tool for the DIY marketplace

The housing market may be unsteady with varying predictions for the year ahead, but the home improvement market remains strong with reports suggesting that Brits currently prefer improving over moving.

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The big lesson for CES: don’t get run over by long refresh cycles

What’s the big question everyone should be trying to answer while CES celebrates its 50th year as the global flagship show for consumer electronics? It’s a great event, consistently exciting, with amazing levels of innovation, creativity and self-confidence.

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Risk-free automotive sales promotions that guarantee to raise the roof

2017 could well be the biggest year for car manufacturers since 2005, according to figures from the Society of Motor Manufacturers and Traders (SMMT), with the number of new auto registrations achieving a 12-year high in January, rising to a 2.9% year-over-year uplift.

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Smartphones need smart promotions to cut through the noise

The smartphone market in both the US and Europe has grown inexorably to the point where it can be hard for manufacturers to stand out from the competition.

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0% interest subscription models increase refresh rates and revitalize revenue streams

Subscription based models are growing increasingly popular in global markets, seen by consumers as an attractive alternative to the outright purchase of a product or service thanks to the simplicity and flexibility, not to mention the savings consumers see when they are no longer required to part with a large sum of money in one single transaction to obtain the product that they desire.

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